You’re reading this post because you see a title that says “Successful Dating Ventures” and you have a great idea for a dating site but you just don’t know how to go about it or how much money you could potentially make but first a disclaimer. These results are not written in stone and not every site will do well but if you follow this guideline your dating site can be successful. How successful you become depends on your niche, time you put into it and how well you manage it. 

The first thing you need is the desire to start a dating site. The next thing you need to do is find your niche. Niche is defined as different, not part of mainstream and that works in the dating world as well. Here’s a truth for you. Unless you have millions of dollars you will NOT be able to compete against the likes of Match, eHarmony, POF and others. Where you will want to be is niche and niche dating makes money. An example of a niche dating site would be a Seniors dating site. A dating site devoted to Seniors. There are thousands of niches out there and new niches are created every day. This makes the combinations for niches virtually infinite. 

The best niche dating site to create is the site that revolves around your hobbies. For example, maybe you’re into pets and motorcycles. You could start a dating site for motorcycle lovers who have pets. 

The next thing is to get a great domain name. Your domain name should reflect your niche dating site. Sure you can use the keyword in the domain but if you really want to brand your new dating site then come up with a pretty clever name. Having a domain name like is not really branding. It’s just putting your keyword in your domain name and don’t get me wrong, it’s still a good thing but if you want to brand your site then come up with a cool catchy name. Sites like Zoosk, Tinder, Grindr, Hornet, FMK and so on. 

Once you have your domain name and the dating software is installed and setup, you need to start marketing it. Here are some steps to marketing your new dating site. 

  1. Start growing your profile base. Start with friends and family.
  2. Setup Facebook, Twitter and Google pages and start posting posts to them about your dating site and link back to your dating site.
  3. Start following people on Twitter that are relevant.
  4. Start promoting your new dating site through our Dating Ad Network
  5. Send out press releases about your site.
  6. Add your dating site to as many dating directories as you can find.
  7. Consider AdvanDate’s Internet Dating Business Service.
  8. Promote promote promote!

It’s no secret that it will take some time to get your new dating site growing. It’s just like any other business and you should treat it like a business. Setup a plan and set goals. Stick to them and don’t give up. If you have a good niche you can really start to reap the rewards from your new dating site and as always, if you have questions please call us. We’re here to help.

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