If you are planning to develop an dating website, Google Ads for online dating business can be an excellent option for enhancing the flow of traffic towards your website. Bringing the initial traffic for the newbie dating website can be challenging.

With Google Adwords you can attract a wide array of traffic for your website. It is also useful in conferring a brand identity to your website. One of the top reasons why internet marketers prefer Google Ads for online dating business is due to the fact that the results, you get are instant. All you need to do is make the payment, opt for the right strategies. As soon as the ads are activated, you begin to receive a lot of traffic in no time.

In case you are planning to launch a website to provide online dating services, you should never skip on Google Ads for online dating business.

What is Google Adwords?

Google Adwords is a contextual advertising system. Its’ showcases advertisements to specific people looking for answers to specific queries which may be answered by the website. You need to invest money, set campaigns and you will be in the top pages of Google in no time. Google will display relevant websites, after the query, in accordance with the actual ranking. Websites that are present on the top are displayed as a reply to the specific query.

Google Ads for online dating business is an effective option for bringing traffic towards the dating website. It is possible to start the campaigns with a specific budget. For each campaign, an ad group comes, for each ad group, you need to create an ad and choose the keywords.

Creation of campaign

In the first step, you need to create the campaign. You need to choose the type of campaign. Different types of campaign are inclusive of video, display network, search network, universal app campaign, to name a few. The search network will be publishing the advertisement across the search result pages on Google, the search partner websites of Google and Google ads. The display network, on the other hand, will let the ads to be displayed on the partner websites. The video campaign type, on the other hand, deals with the video advertisement which is displayed on YouTube.

It is recommended to begin with the search network as it is highly cost effective. After choosing the type of campaign, you need to view a net page in which you can enter the name of the campaign, select the eligible locations and devices, you are willing to exclude or include, budget, languages and bid strategy.


Select one more geographical location. The advertisement of your campaign will be visible to specific people in the area. If you have chosen the potential audience in a successful manner, the campaign is going to have a higher ROI or return on investment.


By default, the campaigns, target all types of devices, which include smartphones, tablets, and desktops. It is possible to limit the list of devices for the advertisement.


The system takes the language setting of the person from the search query, or Google account, history of the viewed pages after which ads are showcases. The ads which match such options only are shown.

Budget and bidding

There are different automated bid and manual bid strategies. CPA happens to be the cost per click in which you make payment for each click on the ad. CPA, on the other hand, happens to be the cost per acquisition in which you make payment only as the ad gains success in delivering the acquisition, for instance, a new sign up on your website. The ROAS is known to be returned on advertisement spend. The calculation is done as the dollars earned divided by the total dollars spent on the ad campaign.

At first, you need to choose the automated bidding option. The system will be managing the bids for bringing the best every click within the exclusive budget. In case you are think about the management of the Adwords campaign manually, that may bring a reduction in the costs, you could set a maximum daily budget and maximum CPC.

Ad extensions

Ad extensions contribute to perfect option for showcasing additional information in the ad. For example physical location, phone number, and links to the web pages. You can add a call button for the mobile phones so that potential audience can hit on click and reach you from the advertisement directly. The best thing about these extensions is that you do not need to pay any additional fees for the advertisement. Furthermore, the objective is enhancing the performance and visibility of the ad

Ad texts

After creating the ad by following the above-mentioned steps, you need to hit on save and continue for getting the original text of the ad.

You can make use of the key phrase in the headline. It will be useful in grabbing the attention to the ad and enhancing the CTR or click through rate.

  • Make sure to put an exclamation mark, a question mark or a dot at the end of the very first line. This trick will be useful in enhancing the length of the headline, which people view in the prominent pages of search results.
  • You can make use of call to action in the advertisement which will prompt the targeted audience to buy, to sign up or to call.
  • Also, you can make use of short URLs as they are visually more attractive and can be memorized at ease.
  • After completing the above-mentioned steps, you need to add the keywords, specify the billing data. After making a double check, activate the ads.

Contextual advertisement is considered to be an effective tool which plays a vital role in bringing a wide array of targeted audience to the new dating website. It is useful in drawing the attention of the people to special offers and promos.

So, Google Ads for online dating business will help to reach more customers and take higher place in google search.

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